Britannia: Toastea Dry Cake

packaging design

To complement their existing Toastea Rusk range, Britannia wanted to launch a new product - the DryCake in GCC. We were tasked with designing the new package which involved a whole day photoshoot of the product (drycake). After several months of colormix suggestions + rejections, we arrived at a simple yet attractive shade of orange & a final look of the product to be placed on the package. Looking at the good sales performance and consumer approval of the product in UAE and KSA market, DryCake is now available overseas in Australia, New Zealand, Singapore and HongKong.