UAE National Day Campaign 2020

CLIENT: CENTURY FINANCIAL

In 2020, we were tasked with the concept, idea, film script, and development of 90 second Youtube Film for UAE National Day. We came up with the concept and idea for the film - MY NATION MY VISION; where it goes beyond a film and engages with the audience. The idea translated into a competition, the creation of a micro-website where thousands of people shared their vision. We suggested and helped the client partner with Khaleej Times. The campaign was rolled out in print in the main issue of Khaleej Times newspaper. Out of all, the best 49 visions were selected who got a chance to plant a tree in their name; the top 3 winners also received a gold coin.