Package Design
CLIENT: BRITANNIA
We were tasked with packaging design for Digestive’s new variant - the Black Seed. The design needed to reflect a ‘traditional home style’ ambience and showcase the black seed biscuits. After testing a few colors we zeroed on Black, which gave the package a premium vibe and subtly brought out the message of Black Seed! Launched across the GCC in the year 2019.
CLIENT: BRITANNIA
To complement their existing Toastea Rusk range, Britannia wanted to launch a new product - the DryCake in GCC. We were tasked with designing the new package which involved a whole day photoshoot of the product (Drycake).
After months of several color mix suggestions + rejections, we arrived at a simple yet attractive shade of orange & a final look of the product to be placed on the package.
Looking at the good sales performance and consumer approval of the product in the UAE and KSA market, DryCake is now available overseas in Australia, New Zealand, Singapore, and HongKong.